Friday, 30 April 2010

Final minutes of the meeting





These minutes were written by Naomi Ellis, with help from Linsey.

Final letter to the client- regarding finished video






This is the Final letter to our client confirming the finished video, making sure they like it. This was created by Naomi Ellis. The meeting was held by Naomi and Linsey.

Friday, 23 April 2010

My Finished Video




This video was created in a group, and edited individually by me.

Wednesday, 21 April 2010

Gathering feedback on my video

Groups who i will gather feed back from;
- Different age groups i.e. teenagers, middle age, elderly.
- Friends
- Different social groups i.e. Indie, Rock n Roll, RnB etc.
- People who have made videos themselves
- Different genders (male/female)
All these different people will help me develop the best feed back i could have, and maybe help me in the future.

How in going to gather feed back;
- Utube
- Facebook
- Phone
- Computer
- Slide show (Presentation)
- C.D played through the TV.
All these application will have my video umloaded to them, so people can watch my video and give me feed back. It will also show how people listern to their music nowadays because the internet sites will show me how many viewings i have had.

How i will focus my feed back;
- Ask specific questions
- Write a questionnaire (so no biased comments)

The questions i will ask the audience;
- Does it keep your interest throughout the video?
- Do you like the storyline?
- What could i do to improve the video?
- Who is the video aimed at? (Target audience)
- What gender would most likely listern to this video?
- What do you like about it?

Evaluation and reflection

Reflecting on my music video there are many strengths and weaknesses.For example the strengths of my video are the amount of cuts that i have used. this gives the video a good pace so the audience will stay interested in it. There is also the use of colour and black and white showing a variety of styles to suit different genres. The split screen i have used is well in sync with the music and what the two artists are saying to each other, which helps make the video look polished. Our video is heavily story lined, focusing on a break up which most people can relate too, this will help everyone to understand the point we were trying to get across. The artist is also modern, fresh not to weird that no one can relate to her, because we want the audience to feel what she is going through. However there are many weaknesses for example i feel my video could have been more interesting in terms of settings, e.g. i would have liked to have gone to the beach but the weather was not on our side. I would have also liked the artist to sing the lyrics however problems with the song meant we couldn't learn the song. Furthermore our group had a real problem with sticking to deadlines and communication was poor therefore on many occasions people couldn't make our shoot dates.

Feedback
Elderly lady, who listened to my video through U-tube said;
"My interest was kept throughout the video 100%, I understood the storyline of the song because it is very true to real life and people can relate to the events. I thought the song was very mellow and suited the storyline perfectly, very easy to listen too. However i would have liked the video to be longer, and the beginning of the split screen is quite muffled when the artists talk, and sometimes i couldn't understand it. I feel the target audience would be 18-35yr old and it's aimed mainly at women, because of the feelings the video addresses. Overall i feel it's a brilliant video, and the editing really helps it and the story flows".

Young adult female, who watched my video through facebook;
"I found it really interesting, because i wanted to know what happened at the end. The constant storyline helped to keep my interest. I liked the story line because i could relate my own life to the relationship the characters were having. To improve the video i feel that the scene where the main artist was standing in the bathroom could have shown more emotion because in some parts i didn't believe her performance. I feel the video is aimed at teenagers between 14-19yrs. The video in my opinion is aimed at females due to the storyline it has. Also because the artist is female you automatically think she is feeling these emotions. Overall i feel the video is good, because it educates people on what relationships can be like(factual). However i feel there should have been more drama, and a scene where the boyfriend could of expressed his emotions towards the main artist".

Middle age female, who watched my video through my phone;
"The video has kept my interest, because of the storyline and it was very easy to understand what was going on. I liked the storyline because it showed a different range of emotions and the acting was realistic. I don't feel the video needed to be improved in any way. I feel the target audience would be 17-25yrs.Defiantly aimed at a female audience because its a female who's upset and goes to another female for advise. Overall i feel the video is fantastic, because the scenes were well edited and there was a good use of effects and it was very convincing".

Male middle age, watched the video through Bebo;
"The video keep me interested more after the first 20sec's, because at the begining the video seemed rushed, especially the scene with the artists boyfriend i wanted to see more emotion. I liked the storyline, but as a male it wouldn't be my first choice, the storyline is relevant to young people and their relationships.Improvements i would like would be more to see more of the relationship with the boyfriend, i personally would have liked to see the relationship break up in more depth. The ending was a bit confusing as to who the other character was in the video. The target audience for me would be 13-18yrs. I feel the video is aimed at a female audience because it's telling the story of a girl to a girl. Overall i felt the video was very good but i needed more edxplanation at the begining, and i feel it happened too quick".

Friends with different social groups i.e. Indie,Rock, RnB etc They watched my video on my lap-top;
All these social groups thought my video was very good, however the Indie and Rock groups thought the video was too 'mushy', saying that the story line was conventional of most music videos and wasen't very original. The RnB group said that the storyline was exactly what they like to watch but found it strange to listern to a girl rather then a male lead artist. All groups thought the target audience was young adults and they also said how it would help to educate their youngg minds about relationships. The rock social group mentioned that in some parts the camera was very uneasy and would have been better if they had used a tri-pod. All members of the groups agreed it was targeted at a female audience, because the story is told through a females eyes, and thats who the audience has to relate to. Overall all groups felt that the video was made with great thought and the editing was mostly clean and smooth, however it wouldn't be their ideal video or storyline, they thought it would be more for people who listen to RnB and depressive songs.

Young male who has made a video himself, watched my video on a huge screen;
" I think the video is very well made, and suits the target audience. However i think it would have been better if we had seen more of the male artist and the devloping problems in the relationship, that way there would be no confusion as to why this is happening and where the female artist ends up. Mostly the edits seems quick but still manage to fit in with the lyrics and the pace of the song which is good. The effects used are suttle and not to 'corny' giving the video a polished look. I feel that the performance from the artists could have been more dramatic and shown in the emotions a lot more. I agree that this video would appeal to a female audience rather then male because of the way the story is told, i also get the impression that women would feel more like this then a male would i.e. instantly running to their best friends. Improvments that i would make would be to have more at the begining and develop the story more and to always use a tri-pod in still scenes because it looks more polished, but for a first attempts well done."

Reflecting on skills.(Skills i have developed)
Technical skills
- Camera work, knowing certain camera angles and the way to make a scene work.
- Editing (premiere elements)
- Creating a blog and updating it regularly

Client skills
- Knowing how to write formal invoices and letters to communicate with the client
- Meeting with the client, being able to sell the product.
- Knowing what they want and sticking to the treatment.
- Producing evidence of my work regularly for the client to see.

People skills, organisation and project managing skills
- Learning to stick to a time and keeping it
- Staying on top of all my work
- Communicating with the client as much as possible
- creating minutes in meetings and
- Developing my confidence in front of the client so i am able to present the work the best i can
- I have learnt to keep my patience a lot more

Reflecting on my Creative career
After creating my music video i have developed a lot of skills, i.e. communication, working in groups, time keeping, camera work etc. All these skills will be very helpful when i am working in a job which involves clients. The video i have created could go towards my portfolio to show i am able to use editing techniques. Furthermore it will help show my employer visuals in what i can do. My work could also be an example of what a client might want. This project and course in general will benefit me in a lot of ways because it shows not only social skills i have developed but the technical skills i have achieved and will continue to.