Potential items the artist and characters will wear in the video

This is the suitcase we will hope to be using when the female artist decides to leave her boyfriend for the final time.

These is an item that will be worn throughout the video to keep the audience wondering whats inside it. At the end it will reveal a picture of her boyfriend she will then throw it away, displaying that he's out of her life forever.

These are a few potential dresses the artist and her friends could wear going out at the end of the video. It will show the artist back to her original self and looking really good without her boyfriend there to knock her down.




Our female arist will be wearing leggings with heels and a dress when she goes out with her friends at the end of the video.

These are a few options of what my female artist could wear towards the end of her video. When she is walking along the beach with her friends.

This is a picture of our potential female artist, we would like to have this person because she looks vulnerable, like she could be easily lead. However if pushed to hard she looks like she could fight back, and say when she's has enough. (She could be wearing this on the beach, or when she is leaving her boyfriend, maybe on the train).

This image is a vest which the male artist will wear, in films its a sterotypical item for a man beating his wife. The audience will be able to relate to this and know he's a bad man.

These are potential tops that the three friends will wear in the vide, i feel that they are appropriate because they are casual but fashionable. But dull coloured so the main artist will stand out.

This is a picture of the potential boyfriend of the artist. He looks violent and a bit of a bully. His clothes portray the typical thug and i feel the two of them will look good with each other.

Locations-Things that our group needs to arrange.

Description of our charaters

Our first charater is the female lead/artist;
She will be portrayed as quite vulnerablable but as the video goes on it will show her gaining inner strength. Her clothes will vary from quite a trampy look when she is with her boyfriend to a very pretty and fashionable girl it will show her going out with her friends a lot more and doing things she had stopped previously. She is clearly crushed by everything her boyfriend does to her and therefore doesn't want to upset him in any way because she is scared. Towards the end of the video she seems to be a completely different person, she starts going out with her friends, dressing better, gets a house of her own due to her up coming career.

The male lead/artist;
Hes going to be portrayed as an evil possessive boyfriend who won't let his girlfriend do anything. They start arguing about silly things and the cracks really begin to show. He will mostly be dressed in a vest top which some people associate with as a wife beaters top, so i feel this fits his charater. He will also be dressed in a lot of bling showiing an envious lifestyle to the audience. It also shows that he can afford to buy things for himself but not his girlfriend. He is a very selfish, and secrective person who can easily munipulate people.

The three friends of the female artist;
These friends are true and genuinely care what happens to their friend, they are pleased that she has stepped out of his shadow and getting on with her life. They are glad they have got their friend back to the way she used to be, i.e. going out having fun, shopping, dressing how ahe used to. The three friends really show the audience what the artist used to be like because they are so bubbly and out going and it's really obvious she was popular. Overall the artist and her friends are really pleased to be reunited and this part of the video really shows her moving on with her life.

Ideas for our video

List of possible ideas for our video, different scenes, locations, characters, props and costumes. Ideas that i choose for the video were the location of the beach showing her reflecting on her past relationship. i feel this is a really good idea because it helps the audience follow the video better. Another idea that was mine was the location for her brand new house, which is going to be at Cedellas, giving the audience different locations will really help them keep interested in the video.Whilst we discussed all of this as a group i wrote these ideas up by myself.

Moodboards 024

I used this moodboard to create an overview of what my target audience will like, and what they like to see in a video. I was the one who gathered the pictures and stuck them to the page. This shows evidence of our group researching our target audience and considering what they want to see.

Moodboards 024
Originally uploaded by Naomi Ellis

Images of our moodboard

These images are part of our two moodboards we created as a group. The decisions i made in order to create these boards was to gather a lot of audience research and present it in many ways, for example using statistics, a short paragraph about the the psychological reasons way people watch music videos and an interview with someone who is typical of my target audience. Furthermore i also helped collect images of certain things for example of alcohol to make the point that in the video the artist likes to drink(see images to make further comparisions). It also gives the client some visuals of where we will be shooting making it easier for them to picture what the video will look like. We also think pur video will appeal to our target audience because it is heavily storylined and the audience research shows that is what people like, that way they can relate their own problems with the artists. Furthermore our video has an artist whos lifestlye would be envious to the audience, which is something the audience likes to see so they can get fashion tips.

Copy of our treatment

This item was sent to the client in order for them to read it in more detail. i produced the paragragh about target audience and the client seemed to agree with me about the audience they want to attract.

Copy of my first meeting with the client

In this meeting i listerned to the brief, and explained a few ideas our group had in order to meet the clients needs.

i also arranged the next meeting and said that a treatment will be produced to explain our ideas in full. Furthermore i planned and structured the meeting; adjusted my language to make it more persuasive and professional; i used the resources we prepared as a group and a moodboard i created myself. I also did a lot of work asking my target audience what they liked in a survey of 20 people and from that i created a summary of what we will include in the video. That way i know we will be as fully prepared as we can.

Fan Profile of my target audience (making sure they get the message, and how appealing the video is.

In order to find out this information i produced a lot of audience research. for example i started by Asking 20 people who i believe are our target audience specific questions to find out what they like such as 'What type of videos do you tend to consume?' i have also created 3 different types of moodboards, one focus sing on the statistical side of my target audience, another looking and the distribution of my product, and the last one shows questionnaires about what my audience would like to see.(For further information see my moodboard which is published further down in my blog.

Our product will appeal to the target audience because my audience's lifestyle is very outgoing, and they love to have a laugh. They are very sociable and tend to copy the latest trends from celebrities. They are mostly middle class and come from a comfortable background. They consume music a lot mostly through T.V listening to channels such as chartshow, starz etc. Most of them party a lot, but only where their type of music is played. Artists my audience tend to listern to would be Jay-z, Alicia Keys, Rhianna, Beyonce, Mariah Carey etc. Mostly because these people have an envious lifestyle and have heavily narrative based videos. Interests they might have would be things where group work is prominent such as dance classes which is music influenced, this is because our audience is very sociable. My audience tends to dress in all the latest fashions such as heels, dark jeans, massive mid drift belts preferably brown etc a dress sense like Beyonce. Some of our audience would be borderline chavy for example white track suits with burberry hats etc. our audience will also be very interested in our video because we have tried to incorporate different genres into our video for example even though the main audience would be people who like pop and R'n'B, anybody can like this song because everyone goes through bad relationships and this is what the song is all about. Furthermore the message portrayed throughout the video is attraction we want the audience to think that our artists are attractive so they carry on watching the video. Furthermore the editing used in the video relates to the song, slow and up beat depending on the rhythm of the song. Also the settings we use are familiar and easy to relate too i.e. council house, luxury apartments, streets etc. The video also features black and whits so there is a range of different styles the audience can relate too.

The way the target audience tends to consume videos is through T.V looking at all the latest shows such as MTV. They love realism and story lined videos with a meaning, also located in remote romantic destinations such as the beach etc. They like to relate their own lives with whats happening to the artist in the video. Their use of media technology would be centered around MP3 players and ipods, so that they can get all the free downloads. Furthermore our audience would be very up to date with the latest gadits knowing all the tricks to get the latest music.

I will distribute the music video via the Internet, TV, magazines. This is because most of our target audience spend a lot of their time on the Internet looking for the latest tune, and looking at social networking sites such as facebook etc. Shops will also have an artists billboard at there doors so the audiences eyes are quickly drawn to the product. Hopefully it will also be advertised on the side of buses to really show that this is a good album. The audience will defiantly get every message that we are trying to portray within the video and about it, for example messages within the video are things such as the locket and the artist throwing it away symbolising her throwing her relationship away. Furthermore other messages we are showing would be trying to relate the artist life to the audiences that way the audience are going to be more inclined to like the video. Others messages that we want the audience to get would be the product and when it's for sale, and where on line they could find the CD.

Overall i feel that our target audience is easily impressed as long as you have the right amount of story within the video contrasted with meanings and envious lifestyles.