Fan Profile of my target audience (making sure they get the message, and how appealing the video is.

In order to find out this information i produced a lot of audience research. for example i started by Asking 20 people who i believe are our target audience specific questions to find out what they like such as 'What type of videos do you tend to consume?' i have also created 3 different types of moodboards, one focus sing on the statistical side of my target audience, another looking and the distribution of my product, and the last one shows questionnaires about what my audience would like to see.(For further information see my moodboard which is published further down in my blog.

Our product will appeal to the target audience because my audience's lifestyle is very outgoing, and they love to have a laugh. They are very sociable and tend to copy the latest trends from celebrities. They are mostly middle class and come from a comfortable background. They consume music a lot mostly through T.V listening to channels such as chartshow, starz etc. Most of them party a lot, but only where their type of music is played. Artists my audience tend to listern to would be Jay-z, Alicia Keys, Rhianna, Beyonce, Mariah Carey etc. Mostly because these people have an envious lifestyle and have heavily narrative based videos. Interests they might have would be things where group work is prominent such as dance classes which is music influenced, this is because our audience is very sociable. My audience tends to dress in all the latest fashions such as heels, dark jeans, massive mid drift belts preferably brown etc a dress sense like Beyonce. Some of our audience would be borderline chavy for example white track suits with burberry hats etc. our audience will also be very interested in our video because we have tried to incorporate different genres into our video for example even though the main audience would be people who like pop and R'n'B, anybody can like this song because everyone goes through bad relationships and this is what the song is all about. Furthermore the message portrayed throughout the video is attraction we want the audience to think that our artists are attractive so they carry on watching the video. Furthermore the editing used in the video relates to the song, slow and up beat depending on the rhythm of the song. Also the settings we use are familiar and easy to relate too i.e. council house, luxury apartments, streets etc. The video also features black and whits so there is a range of different styles the audience can relate too.

The way the target audience tends to consume videos is through T.V looking at all the latest shows such as MTV. They love realism and story lined videos with a meaning, also located in remote romantic destinations such as the beach etc. They like to relate their own lives with whats happening to the artist in the video. Their use of media technology would be centered around MP3 players and ipods, so that they can get all the free downloads. Furthermore our audience would be very up to date with the latest gadits knowing all the tricks to get the latest music.

I will distribute the music video via the Internet, TV, magazines. This is because most of our target audience spend a lot of their time on the Internet looking for the latest tune, and looking at social networking sites such as facebook etc. Shops will also have an artists billboard at there doors so the audiences eyes are quickly drawn to the product. Hopefully it will also be advertised on the side of buses to really show that this is a good album. The audience will defiantly get every message that we are trying to portray within the video and about it, for example messages within the video are things such as the locket and the artist throwing it away symbolising her throwing her relationship away. Furthermore other messages we are showing would be trying to relate the artist life to the audiences that way the audience are going to be more inclined to like the video. Others messages that we want the audience to get would be the product and when it's for sale, and where on line they could find the CD.

Overall i feel that our target audience is easily impressed as long as you have the right amount of story within the video contrasted with meanings and envious lifestyles.