Filming and editing techniques that other directors use in music videos that would appeal to my audience.

After researching videos that included 'what ya say' by Jason Derulo and 'Doesn't mean anything' by Alicia Keys, i found that a technique used often in videos my audience liked is the use of extreme close-ups of their faces to empahsise the emotion they are trying to get across. i have also found that successful videos tend to be heavily storylined, mostly displaying a bad relationship. Both videos also give the audience flash backs of the life they once lead with their loved one. There is also a lot of long shots to show the overall picture of whats going on in the video. Jason uses a lot of point of view shots letting the audience see what exactly he is going through. Another technique which is always used is the link between the video to the lyrics for example Alicia at one point in her video is standing in the house ahe used to share with her boyfriend, it is really big and looks like it cost a lot, However as she is standing there she sings the lyric "But it doesn't mean anything now that your gone". Which tells the audience that she doesn't care about anything apart from him. Having the visuals there as well really helps the audience relate and get into the song more. Other conventional techniques is the use of fades showing flash backs of the artists life to now. It's an easy distinctive way of showiung the audience that this part of the video is in the past.

From this research i have decided to focus on incorporating the following techniques in my video:
Exteme close ups of the artists faces to show emotion,
Have a storylined video to keep the audience interested, and to give them visuals,
Long shots to show the audience the establishing shots of where the artist is?, how they are feeling?, what is in the overall shot,
Furthermore i am going to show different lighting effects night and day, to give the audience the feeling that this is how the artist feels night and day.
I will include many other techniques and some that are not conventional to make the video unique, i.e. Some special effects maybe of the artist standing on a mountain to show how vulnerable and alone she is. Furthermore i might incorporate what her life is like now she has got out of her bad relationship and show how far she has come physically and mentally.

Overall there are many conventional techniques that directors use to ensure profits, however i want to take a few risks and explore different avenues to maybe widen my audience, and prove to people that R'n'B isn't just about showing off what you've got it's meaningful too.