http://www.youtube.com/watch?v=rZVlVgpghA4 Akon-Lonely
http://www.youtube.com/watch?v=WfPqwoIBuXI Rhianna-Rehab
http://www.youtube.com/watch?v=2ZKdgFVqAkA Mariah Carey-I stay in love
http://www.youtube.com/watch?v=-jCDnwldrt8 Leona Lewis-Happy
In all my videos there are many close ups and extreme close ups. For example when Akon is singing to his girlfriend. A shot is used to emphasise his facial expressions and to show the emotion
he is feeling. In the video with Leona Lewis she does a lot of walking across the screen, this was shot using tracking to get a steady realistic scene. Long shots of Mariah Carey in her videos are are used a lot. I feel this is done to show an outsiders point of view, and to give the audience the overall visualisation of the situation.The pace of the videos vary for certain scenes for example Leona has a lot of shots cutting to and from her relationship with a man to the present day of her watching her man marry someone else. At this point the editing is reasonably quick to keep the audience interested and to keep the different time frames fresh in their minds. However in the Mariah Carey video editing is constantly slow with a few fades to and from shots. This done to entice the audience into the video and to make them think about their previous relationships. Rhianna uses a lot of slow editing for the same reasons. However they are mostly of herself, i feel this is done to show the audience her emotions towards her past relationship. No great effects are used throughout all the videos because they aren't about looking flashy they are trying to relate their past wsith the audiences, and try and make the video look like real footage of their lives.
The mise-en-scene used in all 4 videos are very different. For example Akon features him on a stage singing, but with no audience to watch him. This could be a link to the lyrics to show how lonely he is. It cuts back to moments in his life with his girlfriend and where it all went wrong which again emphasises his lonelness. The outfit he is wearing i feel doesn't reflect what he is feeling. For example he is dressed very smart and has a lot of jewellery on which is prominently featured. This tells me that although he is talking about a sad and depressing song he still wants to come across to the audience as a wealthy man who has an envious lifestyle. There are no prop
s that are used that mean anything i feel this was to create the illusion that what he was doing was happening right there. i.e. there is no camera watching him, it's almost like it's real footage. Rhianna and Mariah Careys videos are located in similar places out in the dessert, this shows that they both feel on the outside looking in and mostly feel alone. Both women portray themselves as strong, like they are coming out of the slump thet felt they were in and fighting back. The outfits are very revealing showing that they still have confidence and that 
they are trying to appeal to the male audience. However one main difference is that Mariah Careys video is shot in black and white, this could show that is what she thinks about her life in terms of simplicity. The lighting used in both videos is bright because they are in the dessert, emphasising their faces.
The mise-en-scene used in all 4 videos are very different. For example Akon features him on a stage singing, but with no audience to watch him. This could be a link to the lyrics to show how lonely he is. It cuts back to moments in his life with his girlfriend and where it all went wrong which again emphasises his lonelness. The outfit he is wearing i feel doesn't reflect what he is feeling. For example he is dressed very smart and has a lot of jewellery on which is prominently featured. This tells me that although he is talking about a sad and depressing song he still wants to come across to the audience as a wealthy man who has an envious lifestyle. There are no prop
s that are used that mean anything i feel this was to create the illusion that what he was doing was happening right there. i.e. there is no camera watching him, it's almost like it's real footage. Rhianna and Mariah Careys videos are located in similar places out in the dessert, this shows that they both feel on the outside looking in and mostly feel alone. Both women portray themselves as strong, like they are coming out of the slump thet felt they were in and fighting back. The outfits are very revealing showing that they still have confidence and that they are trying to appeal to the male audience. However one main difference is that Mariah Careys video is shot in black and white, this could show that is what she thinks about her life in terms of simplicity. The lighting used in both videos is bright because they are in the dessert, emphasising their faces.
Leona Lewis's video is more about the meaning of the lyrics. It features her in a foreign county with a man who the audience believe throughout the video is her boyfriend. However later on at the end of the video we discover that she is the bridesmaide at the wedding of the man she loves. All she sings about is how happy she wants to be. The location is very unusual because it doesn't look expensive if anything it looks like a place anyone could go to for a small amount of money. The outfit she is wearing is ver
y virginal, i.e. a white flowy dress. This says to me that
y virginal, i.e. a white flowy dress. This says to me that she is the type of person who would rather say nothing then cause trouble, it also says that she is a good girl and respects the rules. The only props used is the conventional wedding things i.e. chairs, aisle etc.
The narrative and performance element to all 4 videos is amazing. They are almost acting throughout. They are all heavily storylined which is done to give the audience visuals and something to follow. Akon and Mariah both have small performnace elements in their videos, but both for different reasons. For example i feel Akon is using that stage to express his feelings that he has bottled up for so long wheras Mariah uses her performance element as her job in the video, something she does every night for different crowds. For me Akons stage presence is a lot more believable and emotional to watch because i can relate what he is saying to my own past relationships. Rhianna's lyrics to rehab is amazing and sums up love in one. However unlike some songs you don't need the video to listern to it because the lyrics alone are so powerful. I feel that the video could have been a lot better then it was. Maybe featuring her relationship in the video. Leona's narrative can be used on a very wide spectrum for example many people can relate whats happening with her to their own lives. It doesn't just have to be someone whos married your guy, it could just be someone whos stolen your guy and your showing your emotions. Throughout the video something else is happening it's like your seeing the build up to the big day first hand, like your invading their privacy. You constantly want to know whats going to happen next. Furthermore the still images of her face when they marry almost bring you to tears, because it makes you slow down and really think about whats going on.
Overall all 4 videos show elements of what my target audience want to see, and i will make sure that most of the shots and stoylines etc are featured prominently throughout our video, this way we can ensure the highest profits.
Overall all 4 videos show elements of what my target audience want to see, and i will make sure that most of the shots and stoylines etc are featured prominently throughout our video, this way we can ensure the highest profits.
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