These images are part of our two moodboards we created as a group. The decisions i made in order to create these boards was to gather a lot of audience research and present it in many ways, for example using statistics, a short paragraph about the the psychological reasons way people watch music videos and an interview with someone who is typical of my target audience. Furthermore i also helped collect images of certain things for example of alcohol to make the point that in the video the artist likes to drink(see images to make further comparisions). It also gives the client some visuals of where we will be shooting making it easier for them to picture what the video will look like. We also think pur video will appeal to our target audience because it is heavily storylined and the audience research shows that is what people like, that way they can relate their own problems with the artists. Furthermore our video has an artist whos lifestlye would be envious to the audience, which is something the audience likes to see so they can get fashion tips.
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